HOPE International’s Annual Report is the flagship piece for the organization each year. It is used as a major marketing and fundraising tool. It is not only used to report on past performance but also to introduce HOPE to new prospective donors. Therefore, it must be technical and analytical but also communicate the passion and heart of the organization. The design of the annual report is also intentionally used to move HOPE’s brand forward and set the tone for the next year’s communication pieces.